Kings of Indigo is a Dutch brand with American influences, Japanese details and design.
We can say that this brand is the "greenest" in the denim world. In its early days, it was characterized by its efforts to become a 100% sustainable company.
This is part of the philosophy of its founder, Tony Tonnaer, who founded Kings of Indigo nine years ago in the Netherlands (Amsterdam), with the intention of becoming the most sustainable denim brand in the world. And not only that, their stretch jeans may be some of the most comfortable.
Details
The materials used in the creation process are sustainable and of the highest quality. The majority of the collection is made in the Mediterranean. The fabrics come from Europe, and they also use a special hemp fabric, recycled cotton, and wool.
And of course, Selvedge denim from Japan, where much of the brand's inspiration comes from.
PET labels
Due to its sustainable principles, last year was the last year in which leather labels were placed on the back of jeans. Since 2019, these have been made from recycled PET.
The designs of the various labels always include a KOI carp—an important symbol of Japanese culture—and American jeans in honor of the Midwestern culture from which this brand also draws influence.
Rivets
Metal rivets are also something that makes KOI jeans special; they serve to reinforce areas where the pants are most likely to tear, such as pockets.
All jeans from this brand have five rivets: four in the front and an additional one in the back with the brand's logo (a tent). Both the rivets and the closures are made from recycled medical equipment.
Bags
On the Kings of Indigo jeans, a "wave" is sewn across the middle of the back and coin pockets. This wave represents water, the natural habitat of a koi fish. The inside features a striped fabric (70% cotton and 30% recycled polyester) that echoes a similar fabric used many years ago in US prisons to cover mattresses and pillows.
